WE ARE THE BEAUTY PROBLEM SOLVERS

Color Wow is the only professional product line that keeps your color "Wow" from the minute you leave the salon to when you return for your next appointment.  

Every Color Wow formulation begins with listening to our consumers’ concerns, worries, and frustrations with their color-treated hair.

We empathize....then actualize! All formulas are created in-house, and go through stringent testing (clinical, as well as “real life” evaluations by our top tier salon pro’s and a network of veteran beauty experts.) We have only one criterion for product success: demonstrable results.

Their pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions.

From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of color-treated hair, they've earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. 
However, their greatest honor is the life-changing impact their products have on women and men around the world.


OUR PREMISE IS OUR PROMISE:
SALONS CREATE THE COLOR.
WE KEEP IT WOW!